We’re going to break them down for you so that you can choose the right approach for your brand: Pinterest is a diverse platform that offers several different formats for advertisers to utilize. In terms of age, 34% of Pinterest users are between the ages of 18 and 29, while 35% of Pinterest users are between the ages of 35 and 49.īased on this information, if you’re looking to target high-income 30-something American mothers, Pinterest is a wonderful social media platform to tap into for product discovery and growing your business. More specifically, mothers tend to use this platform, with 80% of internet-using American mothers leveraging Pinterest. Pinterest is a great platform for brands to use if they’re trying to reach women customers, as over 70% of Pinterest users are female. That said, the platform continues to expand beyond the borders of the United States, with 363 million interactive users, as of 2021. While Pinterest isn’t as well-known as other platforms, it still has a huge user base with over 433 million monthly active users–more than half of them pinning away in the United States alone.
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Saving pins to boards allows you to easily access them later on or even create an “inspiration board” chock full of beautiful pictures to inspire creativity. For example, you could have a wedding board, a baking board, and a crafting board. You browse through different pins with eye-catching visuals before clicking on the pin for more information or a link to an external website.
Pinterest allows users to search for “pins” and then save them to “boards” under different categories. Pinterest describes itself as a “visual discovery engine” that helps audiences find creative and practical inspiration, ranging from recipes and home decor, to fashion and party planning. Pinterest is a unique inspiration-exploration app that effectively combines the features of a social media platform with those of a search engine.
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